ENHANCING TOURISM INSURANCE OPERATIONS IN THE ERA OF DIGITAL TECHNOLOGIES

Аннотация

The swift advancement of digital technologies has profoundly reshaped many areas of the economy, including both tourism and insurance. In today’s environment, incorporating digital tools and platforms into tourism insurance services is essential for improving efficiency, expanding access, and increasing customer satisfaction. This study explores the significance of enhancing tourism insurance operations through the use of digital technologies. It demonstrates how innovations such as online insurance systems, mobile applications, big data analytics, and artificial intelligence can streamline procedures, facilitate policy issuance, and improve risk management within the tourism industry. Furthermore, the research underscores the importance of raising awareness and ensuring wider availability of tourism insurance services, particularly in emerging tourism markets. Overall, the findings indicate that the effective adoption of digital technologies can help build a more dependable, transparent, and customer-focused tourism insurance system.