IMPROVING MULTILINGUAL COMMUNICATION IN TOURISM SERVICES OF UZBEKISTAN UNDER WTO ACCESSION CONDITIONS

Abdullaev Akhrorjon; Abdukaxxorov Nodirbek

doi:10.5281/zenodo.20610552

Авторы

Akhrorjon Abdullaev Head, Department of Talented Students and Startup Projects Support, Kokand University, Uzbekistan
Nodirbek Abdukaxxorov Kokand University, 1st year student of the Faculty of Education, Philology and Language Teaching (Russian Language)

Аннотация

This thesis examines pathways for improving multilingual communication in tourism services of Uzbekistan within the context of its ongoing WTO accession process. Using OLS regression on 108 panel observations covering six major tourist regions across 2019-2024, the study identifies multilingual web platforms (β = 0.512, p < 0.001), mobile application coverage (β = 0.438, p < 0.001), guide language proficiency (β = 0.389, p < 0.01), and digital marketing (β = 0.347, p < 0.01) as statistically significant positive determinants of tourism revenue. The model explains 87.1% of the variance (R² = 0.871, F = 38.24, p < 0.001). Evidence suggests that closing multilingual service gaps could increase tourism revenue by 31-45%. Five policy directions aligned with WTO GATS provisions and UNWTO standards are proposed

Ключевые слова:

WTO GATS tourism services multilingual communication digital platforms tourism revenue Uzbekistan language barriers AI translation panel data.

Библиографические ссылки

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Uzbekistan Tourism Agency. (2024). Tourism statistics of Uzbekistan: 2024 annual report. Tashkent: Ministry of Tourism and Sports.

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World Trade Organization. (2023). WTO Accession: Uzbekistan Working Party-Status report. WT/ACC/UZB/17. Geneva: WTO Secretariat.

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IMPROVING MULTILINGUAL COMMUNICATION IN TOURISM SERVICES OF UZBEKISTAN UNDER WTO ACCESSION CONDITIONS

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