SPIRITUAL AND CULTURAL EDUCATION OF A TOUR GUIDE
DOI:
https://doi.org/10.5281/zenodo.20201062Ключевые слова:
tour guide, spiritual education, cultural competence, tourism development, communication skills, ethicsАннотация
This paper examines the significance of spiritual and cultural education in the professional development of tour guides. In the modern tourism industry, tour guides serve not only as providers of information but also as representatives of national identity, culture, and values. Therefore, their spiritual maturity, ethical behavior, and cultural competence are essential. The study highlights key aspects such as moral education, intercultural communication, professional skills, and the role of guides in shaping tourists' perceptions. The research concludes that improving the spiritual and cultural education of tour guides contributes significantly to the sustainable development of tourism.Библиографические ссылки
Ap, J., & Wong, K. F. (2001). Case study on tour guiding: professionalism, issues and problems. Tourism Management, 22(5), 551–563.
Mak, A. H. N., Wong, K. K. F., & Chang, R. C. Y. (2011). Critical issues affecting the service quality and professionalism of the tour guides. Tourism Management, 32(6), 1442–1452.
Weiler, B., & Black, R. (2015). Tour Guiding Research: Insights, Issues and Implications. Channel View Publications.
Holloway, J. C. (1981). The guided tour: a sociological approach. Annals of Tourism Research, 8(3), 377–402.
Cohen, E. (1985). The tourist guide: The origins, structure and dynamics of a role. Annals of Tourism Research, 12(1), 5–29.
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Copyright (c) 2026 Innovative Academy RSC
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.
Как цитировать
