DEVELOPMENT OF PR STRATEGY IN ORGANIZATIONS: THE CASE OF MURAD BUILDINGS AND IMARAT DEVELOPMENT
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PR strategy, media relations, digital PR, corporate image, communication management, construction companies.Abstrak
This article analyzes the theoretical and practical aspects of developing PR strategies in modern organizations and enterprises. In particular, the study examines media strategy, digital PR, and communication management mechanisms using the examples of Murad Buildings and Imarat Development operating in the construction sector of Uzbekistan. The research scientifically explores the companies’ social media activities, media relations, and methods of forming brand image.
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