MILLIY LIBOSLARNI ZAMONAVIY MARKETING VOSITALARI ORQALI TARG‘IB QILISH
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Milliy libos, marketing, ijtimoiy tarmoq, influencer, brend storytelling, raqamli reklama, Surxondaryo, sanoat ko‘rsatkichi, madaniyat, onlayn savdo.Abstrak
Ushbu maqolada milliy liboslarning madaniy va iqtisodiy ahamiyati, ularni zamonaviy marketing vositalari orqali keng ommaga targ‘ib qilish usullari yoritilgan. Muallif milliy kiyimlarning ijtimoiy tarmoqlar, raqamli marketing, influencerlar va onlayn savdo orqali qanday ommalashib borayotganini ko‘rsatadi. Statistik ma’lumotlar asosida yillik ishlab chiqarish hajmidagi o‘sish tendensiyalari tahlil qilinadi, ayniqsa Surxondaryo viloyati misolida. Shuningdek, “brend storytelling” kabi zamonaviy marketing yondashuvlari milliy liboslarga bo‘lgan ishonch va qiziqishni qanday oshirayotgani haqida fikr yuritilgan. Maqola milliy o‘zlikni anglash, madaniyatni asrash va iqtisodiy rivojlanishning uyg‘unlashuvini ko‘rsatadi
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