THE CONCEPT AND SOURCES OF LEGAL REGULATION OF MARKETING ACTIVITIES IN THE REPUBLIC OF UZBEKISTAN

Abstract

This article explores the concept and sources of legal regulation of marketing activities in the Republic of Uzbekistan. As the Uzbekistani economy undergoes significant transformations, driven by globalization and the adoption of market-oriented policies, the role of marketing in business operations becomes increasingly important. This study aims to provide a comprehensive overview of the legal framework governing marketing activities in the country. The article begins by defining the concept of marketing and its significance in the context of modern Uzbekistani economics. It emphasizes the role of marketing as a philosophy guiding business activities and shaping the strategies and tactics of firms in the market.