Статьи

WAYS TO DEVELOP AND IMPROVE INTERACTIVE MARKETING AND E-COMMERCE IN ENTERPRISES

Том 2 № 12 Part 2 (2023): Центральноазиатский журнал образования и инноваций 112-116

2023-12-21 Статьи Open Access

Авторы

  • Zakirjon Mirzoabdullayev Master student of Journalism and Mass Communications University of Uzbekistan
  • Dilshod Mamasoatov Ph.D., Supervisor teacher, Journalism and Mass Communications University of Uzbekistan

Аннотация

In today's digital age, interactive marketing and e-commerce have become indispensable tools for enterprises aiming to thrive in the competitive market. This article explores various strategies to develop and enhance interactive marketing and e-commerce initiatives within organizations. By examining the current literature, analyzing key factors, and offering recommendations, this article provides valuable insights for enterprises looking to bolster their online presence and engage with customers effectively.

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Библиографические ссылки

Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2020). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson.

Deighton, J., & Kornfeld, L. (2009). Interactivity's Unanticipated Consequences for Marketers and Marketing. Journal of Interactive Marketing, 23(1), 4-10.

Li, C., & Bernoff, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business Press.

Smith, A. N., Fischer, E., & Yongjian, C. (2019). How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 45, 61-76.

Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing. Journal of Retailing, 91(2), 174-181.

Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2017). Multichannel customer management: Understanding the research-shopper phenomenon. International Journal of Research in Marketing, 34(1), 175-196.

Xu, Y., Liu, Q., Dong, W., Tang, B., Yu, P. S., & Huang, D. (2021). ChatGPT: Integrating Language and Vision Models for Conversational AI. arXiv preprint arXiv:2109.06342

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    Опубликован

    2023-12-21

    Как цитировать

    Mirzoabdullayev, Z., & Mamasoatov , D. . (2023). WAYS TO DEVELOP AND IMPROVE INTERACTIVE MARKETING AND E-COMMERCE IN ENTERPRISES. Центральноазиатский журнал образования и инноваций, 2(12 Part 2), 112-116. https://www.in-academy.uz/index.php/CAJEI/article/view/22788
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