Статьи

MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA'SIRI

Том 2 № 23 (2024): Наука и инновация 28-29

DOI: 10.5281/zenodo.13729614 2024-09-06 Статьи Open Access

Авторы

  • Dilnoza Uzoqova

Аннотация

Ushbu tezis xalqaro marketing strategiyalarini ishlab chiqishda madaniy farqlarning ahamiyatini yoritib beradi va bu sohada chuqur ilmiy tahlil qilish imkoniyatini taqdim etadi.

Ключевые слова:

madaniyat, globalizatsiya, marketing, mahsulot, marketing strategiyasi, iste’molchi.

Библиографические ссылки

Hofstede, Geert. "Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations." (2nd Edition). SAGE Publications, 2001.

Trompenaars, Fons, and Charles Hampden-Turner. "Riding the Waves of Culture: Understanding Diversity in Global Business." Nicholas Brealey Publishing, 2012.

Schiffman, Leon G., and Leslie Lazar Kanuk. "Consumer Behavior." Pearson Education, 2014.

De Mooij, Marieke, and Geert Hofstede. "The Hofstede model: Applications to global branding and advertising strategy and research." International Journal of Advertising, 29(1), 85-110, 2010.

География читателей

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    Опубликован

    2024-09-06

    Выпуск

    Том 2 № 23 (2024): Наука и инновация

    Раздел

    Статьи

    Как цитировать

    Uzoqova , D. (2024). MILLIY MADANIYATLARNING XALQARO MARKETING STRATEGIYALARIGA TA’SIRI. Наука и инновации, 2(23), 28-29. https://doi.org/10.5281/zenodo.13729614
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