The current thesis is intended to study the new field Linguoculturology, general considerations and assumptions on the subject Linguocultural studies, its aim and objectives provided by different scholars worldwide. The research further enumerates basic concepts of linguocultural analysis and define the concepts cultureme, non-equivalent lexicon, proverbs, symbols and myths with the help of examples from English and Uzbek languages.

The article presents a linguistic and cultural analysis of comparison in Uzbek and Hindi languages. It explores two types
of comparisons: free and fixed, as exemplified in these languages. The study utilizes comparison as a method to understand the
interplay of language and culture, focusing on linguoculturology, a field that examines language as a cultural process. Central to
this field is the concept of the "linguocultureme," which encompasses both linguistic and non-linguistic elements specific to a culture.