STRATEGIES FOR MODERNIZING OPERATIONS MANAGEMENT IN THE CONDITIONS OF DIGITAL TRANSFORMATION
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Abstract:
The article studies the strategic directions of modernizing operations management in the conditions of digital transformation. The research process used the method of literature analysis and comparison, analyzed scientific sources published in 2018-2025, as well as practical experience of large international corporations. As a result, strategies for optimizing operational processes based on IoT, Big Data, artificial intelligence, cloud systems and robotics were developed. In addition, along with the advantages of digital transformation, the large volume of investment, the lack of qualified personnel and cybersecurity problems were identified. At the end of the article, recommendations were given for enterprises to retrain employees, develop sustainable digital transformation strategies and fully digitize the supply chain.
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