“QS VA THE REYTINGLARIDA UNIVERSITET OBRO‘SINI SHAKLLANTIRISHDA PR TEXNOLOGIYALARINING O‘RNI”
Abstrak
Bugungi kunda oliy ta’lim muassasalari uchun xalqaro reytinglarda yuqori o‘rin egallash nafaqat ilmiy va akademik faoliyat samaradorligiga, balki samarali PR siyosatiga ham bevosita bog‘liq. Xalqaro reyting agentliklari, xususan QS (Quacquarelli Symonds), Times Higher Education (THE) va Academic Ranking of World Universities (ARWU, yoki Shanghai Rankings), reyting metodologiyalarida universitetlarning tashqi kommunikatsiya strategiyalarini, xususan, obro‘, ko‘rinuvchanlik va ishtirok darajalarini hisobga oladi.
Iqtiboslar
QS Top Universities. World University Rankings [Electronic resource]. – Access mode:
https://www.topuniversities.com
Cornelissen J. Corporate Communication: A Guide to Theory and Practice. – 4th ed. –London: SAGE Publications, 2014. – 312 p.
The Hong Kong Polytechnic University Media Releases
The Hong Kong Polytechnic University QS Profile
PolyU Media Centre
Scopus database [Electronic resource]. – Access mode: Scopus
Wæraas A., Solbakk M. N. Defining the essence of a university: Lessons from higher education branding // Higher Education. – 2009. – Vol. 57, No. 4. – P. 449–462. DOI: 10.1007/s10734-008-9155-z.
Cornelissen J. Corporate Communication: A Guide to Theory and Practice. – 4th ed. – London: SAGE Publications, 2014. – 312 p.
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