THE LITERARY INFLUENCE OF J.K. ROWLING ON MODERN FANTASY LITERATURE

Abstract

This study examines the literary influence of J. K. Rowling on modern fantasy literature, focusing on her contribution to the development of contemporary fantasy narratives, young adult fiction, and global literary culture. The research analyzes how the Harry Potter series transformed the perception of fantasy literature from a marginalized genre into one of the most commercially and academically significant forms of modern literature. Special attention is devoted to Rowling’s innovative world-building techniques, her integration of mythological and folkloric elements, and her representation of social, ethical, and psychological themes such as identity, discrimination, power, friendship, and morality. The thesis also investigates the impact of Rowling’s works on publishing trends, film adaptations, fan communities, and the expansion of young adult fantasy fiction in the twenty-first century. Through literary and comparative analysis, the study demonstrates that Rowling’s influence extends beyond entertainment, contributing substantially to the evolution of modern fantasy aesthetics and narrative structures. The research concludes that Rowling redefined the conventions of fantasy literature and established new standards for contemporary fantasy authors worldwide.