ENHANCING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE SPHERE OF HEALTHCARE SERVICES OF UZBEKISTAN

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Eurasian Journal of Academic Research
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Issue: Vol. 5 No. 1 Special Issue : Republican scientific and practical conference with the participation of foreign scientists on the topic "Forming the Uzbekistan economy on the basis of innovation and financing startup projects"
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Tashkent State University of Economics, independent researcher
info@in-academy.uz
Center for Research of Problems in Privatization and State Assets Management, PhD, professor
info@in-academy.uz

Abstract:

The advancement of Uzbekistan’s healthcare system necessitates a comprehensive approach to digitalization and the establishment of favorable conditions for the population. However, as the observations show that implementing digital marketing technologies within Uzbekistan's healthcare system faces several challenges. For example, many healthcare facilities lack the necessary digital infrastructure, hindering the effective deployment of digital marketing strategies, strict regulations on medical advertising and patient data privacy limit the scope of digital marketing initiatives.

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How to Cite:

Qurolov, M., & Ashurov, Z. (2024). ENHANCING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE SPHERE OF HEALTHCARE SERVICES OF UZBEKISTAN. Eurasian Journal of Academic Research, 5(1 Special Issue), 336–338. Retrieved from https://www.in-academy.uz/index.php/ejar/article/view/45472