БАНК МАРКЕТИНГИДА МИЖОЗЛАРНИ СЕГМЕНТЛАШ ХУСУСИЯТЛАРИ

Article Sidebar

Eurasian Journal of Academic Research
PDF (Uzbek (latin))
Issue: Vol. 5 No. 1 Special Issue : Republican scientific and practical conference with the participation of foreign scientists on the topic "Forming the Uzbekistan economy on the basis of innovation and financing startup projects"
Section: Articles
Published:
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Main Article Content

“Oʻzsanoatqoʻrilishbank” ATB департамент директори
info@in-academy.uz

Abstract:

The article examines the scientific and theoretical aspects of the use of marketing strategies aimed at customer segmentation in commercial banks. The bank's customer segments are classified. A model of microsgmentation matrix on personal, statistical and dynamic indicators of large, medium and small business customers is proposed. Scientific proposals and practical recommendations on micro-segmentation of large and small businesses on the basis of synergy through retail banking services have been developed.

Keywords:

Article Details

How to Cite:

Рахимов , Ш. (2024). БАНК МАРКЕТИНГИДА МИЖОЗЛАРНИ СЕГМЕНТЛАШ ХУСУСИЯТЛАРИ. Eurasian Journal of Academic Research, 5(1 Special Issue), 46–52. Retrieved from https://www.in-academy.uz/index.php/ejar/article/view/44919

References:

Егоров Е.В. Маркетинг банковских услуг // Учебное пособие. М.: ТЕИС, 1999 г. 137 стр.

Баталова А.Г., Самайлов С.О. Банковская конкуренция //. -Москва: Экзамен, 2002 г. -25-32 стр.

Asiedu E (2015) Developing Market as a Source of Competitive Advantage: The Role of Management Tools. Elixir International Journal of Management Arts 88: 36319-36320.

Кузнецова Л.А. Лояльность клиентов и управление рекомендациями // Организация продаж банковских продуктов. – 2008. – № 1.

Afrina Yasmin, Shaikh Taufikul Islam. Market segmentation as a strategy for customer satisfaction of standard chartered bank. International Journal of Multidisciplinary Research and Development. Volume 6; Issue 10; October 2019; Page No. 106-111

Д.Болатовна. А.Сергалиевна. Особенности современного банковского маркетинга в Республике Казахстан. // Экономические науки. http://intellekt-izdanie.osu.ru/arch/kulumbetova.pdf.